BEYOND THE TRADITIONAL BRANDING
An artists branding is a crucial part to a cohesive visual representation of their sonic work. It can be difficult to capture the true essence of an artist and boil it down to one logo, icon, or color pallet - but, here at Brain Candy it's one of our favorite types of projects! Having cohesive stylized branding allows fans to easily identify an artist, creates easy for an artist throughout social media, merchandise and visual artwork decisions, and build a strong foundation for an artist to grow from. At Brain Candy we take the time to truly get to know the artist, their goals, and style before even starting the initial design process so that we create branding true to the artist. Explore our past branding projects and the mastermind behind it all below!
Summer Belt has a fantastic stage name (which is actually her given name) and needed the perfect branding to encompass her badass persona. Working with Brain Candy for both audio and management services, the creative team was already familiar with Summers "no fucks given" attitude and set off to create the custom branding in addition to a website with more personality than most people. Brain Candy is proud to have continued to produce a large majority of Summer's visual content since including music videos, single covers, and more.
Durlin, a.k.a. Blake Striker, came to us looking for the whole package from branding and social banners to a website that showcased the world he was creating with this art. We were ecstatic to work with him on both. Blake and our Creative Overlord Kress worked for months crafting and immersive website with dozens of custom graphics, videos and interactive elements. Brain Candy is proud to continue to work with Blake today in helping him develop his artistry and many other elements, like EPKs that contribute to the success of his artist project, Durlin.
Murry came to Brain Candy looking for a logo that would represent his eclectic mix of 90's grunge and modern glam. Seeking to create something gritty with a hint of graffiti that was truly unique to Murry, our Creative Overlord Kress produced the logo and signature M in additional to social media assets, color pallet and a full branding guide to help with future graphics that are created for Murry's branding.
Professor Fox, a.k.a. Zak Jablow, wanted a logo that he could quickly and easily draw by hand himself as a sort of artist "tag" that represented a fox. He wanted a combination of professionalism and casualness that represents his personal style. Working closely with Fox, our Creative Overlord Kress designed a full rebrand to rejuvenate the legendary producers branding including a fresh logo, updated front, color pallet and website.
Our branding services are led by our Creative Overlord, Ayla Kress. With an extensive background in all things digital media and branding, Kress is here to turn your audio brand into a visual one. The Brain Candy team prides themselves on making our branding process, an often daunting task, as fun and easy as possible for our clients. We take the time to understand the various layers of our clients artistry in order to craft an authentic brand that represents the artist they are as well as the artist they aim to become. Never underestimate the power or value of investing in a strong brand, for an artist looking to take their artistry to the next level, branding is often a great place to start.